The Effect of Narrative and Non-Narrative Persuasion In Corporate Advertising Toward Viewers Attitude On Corporate Image (Experimental Study on Bank Rakyat Indonesia "Hut BRI 119 Tahun" and "BRIsat" Advertising)

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The Effect of Narrative and Non-Narrative Persuasion In Corporate Advertising Toward Viewers Attitude On Corporate Image (Experimental Study on Bank Rakyat Indonesia "Hut BRI 119 Tahun" and "BRIsat" Advertising)

Akhfhin Rahardhiyanto - Personal Name;

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SK-CC-2017-0043

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Language: Indonesia
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